During my pointless roam of facebook, I despise doing this, I ran into an post from Pigeons and Planes.
His words reached out to me because I am in that period of my life. His words mean even more when you hear that someone made it out of the situation you are currently in. I decided to reach out to the owner of Pigeons and Planes, Jacob Moore, to ask a few question.
TAU: State your name and where you’re from.
Pigeons and Planes Founder, Jacob Moore: My name is Jacob Moore. I live in New York City now, but in the past I’ve lived in Connecticut, Virginia, and Florida.
TAU: I read your Facebook post and it caught my attention. First what made you write that?
Jacob Moore: I always get a little emo at the end of the year, and felt like it was a good time to take a step back and talk about all of the things coming up for Pigeons & Planes. There have been a lot of changes behind the scenes, and we’re getting ready to do a lot of things differently in 2017 so I just wanted to give the readers a heads up and speak on the overall vision for P&P. We’re normally stuck in the day-to-day grind, and we don’t get a lot of chances to talk directly to the P&P followers and try to communicate the big picture.
TAU: How old were you when you first had that stuck feeling?
JM: I think I’ve always felt stuck in one way or another, and that’s part of what motivates me. I think I started realizing it in high school to some degree, but I felt most stuck after college. At that point, I knew I wanted to work in music but had no idea how to do it or where to start. I accepted that I had to get a job and settle for doing something that I had no passion for, and that felt terrible. Plus, I was living with my parents in Florida and just really unhappy with my life overall.
TAU: How old were you when you started Pigeons and Planes?
JM: I was 22 years old.
TAU: Can you talk to me a little bit about the beginning and the growth of growing your blog company?
JM: When I started Pigeons & Planes, it was just on Blogspot as some generic, standard blog template. I had no idea it would turn into anything other than a hobby. I tried reaching out to other blogs to write for them, and I was going back and forth with Eskay from Nah Right because I wanted to work for him, but he stopped responding so I decided to set up my own thing.
In the early days, nobody was reading. I just enjoyed building it so I stuck to it, wrote about music I liked every single day multiple times a day, and then slowly started to learn how to promote it better through social media, connecting with other bloggers, and highlighting new stuff that nobody else was covering. I realized quickly that I had to offer something different from what all the other blogs were covering, and music discovery became a part of that.
TAU: When your dad told you “In five years you’ll be doing something that you can’t even imagine right now.” Did you believe him?
JM: I don’t think I even really thought about it. At the time, it just felt like one of those things people say, but it didn’t have a lot of meaning. I was so caught up in figuring my shit out in that moment that I didn’t have any vision for the future.
TAU: Before I forget congratulations on your success.
JM: Thank you. I still feel like I’m a long way from where I want to be, but I’m so proud of what Pigeons & Planes has become.
TAU: Did you go to school to achieve any of what you have right now?
JM: I studied finance and marketing in school, and to be honest I don’t use any of what I learned. I know a lot of people say they can apply their education to whatever they do, even if it’s seemingly unrelated, but I don’t think that’s true in my case. I wasn’t a good student, I never enjoyed formal education and structure, and to be honest I wish I had taken a different path so I could have started pursuing what I loved earlier in my life. I guess a lot of it was just that I was studying things that I had no interest in. I thought if I studied finance I could get a job and make good money. That was a really bad way to go about it and the wrong way to think.
TAU: For a little bit more personal questions what is your favorite music right now? What have you been listening to the most?
JM: I’m all over the place with music. It changes from week to week, but right now I’m listening to a lot of Noname, Frank Ocean, Anderson .Paak, and Young Thug. The most exciting thing for me is discovering and getting familiar with new artists. A few new songs that have been in heavy rotation are Twelve’Len’s “Stardust,” Hare Squead’s “Herside Story,” Maggie Rogers’ “Alaska,” Ta’East’s “WithTheShit,” SAINt JHN’s “Roses,” and Khalid’s “Location.” Also I listen to Rae Sremmurd’s “Swang” at least once a day these days.
TAU: What has been the best interview this year for Pigeons and Planes?
JM: I’m not huge into interviews, and to be honest normally when P&P gets a “big” interview with a popular artist, it’s during a press run when they’re talking to a bunch of different outlets in the same week. So most of my favorite interviews are with artists who we have personal connections to, like 6LACK, Twelve’Len, Allan Kingdom, or Smino.
TAU: Do you remember your first interview or article for Pigeons and Planes?
JM: During the first couple of years, we didn’t do interviews or long form features. It was all just about curation and finding music to share through quick posts about songs, videos, and artists. I honestly don’t remember any of those early interviews or features because they were probably really bad. I had no idea what I was doing when I was getting started, so it took a lot of bad articles before I started learning how to do better. I’m still learning.
TAU: Is there any question that I should of asked you that you feel is important?
JM: I think it’s important to talk a little about the P&P team. When I started P&P, it was just me. Over the years, our team has grown into a family of some of the smartest, most creative, and best people I know. And with that team we’ve developed a really positive, creative culture. We’re all encouraging each other to take risks, learning new things from each other, and helping each other be better. I really love the Pigeons & Planes team and I think the way we interact and work with each other is a huge part of why we’ve been able to be successful.
TAU: What is the next step for Pigeons and Planes?
JM: We’ve got so many things in the works, but I think the overall goal is to branch out from online editorial content and develop the brand through video, events, and other platforms like radio and podcasts. Video is going to be a huge part of our strategy moving forward, and I can’t wait to take our No Ceilings shows to the next level. We’ve also been plotting Pigeons & Planes Records for a long time, and I think 2017 is going to be the year when that becomes a reality. It’s going to be a big year for us.